the way

A young man wearing a white hoodie.
A man in a white hoodie is facing away from the camera.
A man in a white jacket and hat.

... since 2021

What You Can Read in the Face, Body, and Behavior, Scientifically, pragmatically, and clearly.

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clarity
identify
character
see
understand
read
faces
clarity
relief
fraud
lies
narcissism
rejection
arrogance
friendship
power
enthusiasm
 

our Way

it started in 2016 with Magdalena's research. She wanted to analyze the connection between facial expression, muscle tone, and character. From that came a model with 24 character traits - tested, verified, and checked a thousand times. Today, you can learn it in various courses.

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lives changed

the background

the facial muscletone

read faces

our method can read 24 character traits in the face. Each appears in both a negative and a positive form (e.g., deceitful / honest). In fact, that makes 48 character traits.

A man with dreadlocks wearing a hat.
A man in a white hoodie is facing away from the camera.
the basis is muscle tone

expression instead of animal forms

the method is expressly different from physiognomy. We also don't use cold reading, face reading, or other dubious methods.

and the science

mirror neurons

most are able to immediately notice arrogant people. There is a scientific explanation for this. And we don't (always) react with arrogance. This shows that mirror neurons do not mirror, but encourage a reaction.

A man with dreadlocks wearing a grey hoodie.
A woman with her hair in a high ponytail.
what's the result

consciously use intuition

react quickly and know how. This is only possible if we know what we are noticing and why we are doing it. Our scientific approach leads to understanding, not experimentation.

the team behind it all

Magdalena Bischof
founder & CEO
after 4 years of intensive research, the time had come, Magdalena was able to say in good conscience that she had scientifically proven to read faces with mirror neurons
Christian Bischof
founder & CTO
despite his young age, Christian has extensive experience in making films and creating worlds, which he uses on campus and in the videos
Stefanie Lackner
CFO/legal & training
stefanie is interested in people and logical connections. Here she uses both strengths to make the world easier to understand
Marelise Culbert
marketing and training
she lives to make life easier for people. Understanding, enthusiasm and support. Marelise leads the English-speaking region and trains
Peter
Zeitter
training and organization
understanding and connecting people, and eliminating misunderstandings are his focus. Peter takes care of trainings and ensures that the trainers have everything they need
Daniel
Culbert
development
Daniel understands software like no other, is interested in making computer games interactive and takes care of the technical design of the online campus at Brain-Shot